Isabeli Fontana Campaigns for H & M

Isabeli Fontana in the company of Sasha Pivovarova, Natasha Poly and Anais Mali, complete the team that presents the 2012 spring collection for H & M. The campaign, photographed by Inez Lamsweerde and Vinoodh Matadin, is titled Fresh Start—justifying the lightness and freshness of products.

The color palette is vibrant—favoring magenta and orange, but the result is smoothed by the composition with parts in neutral tones. The cut line of tailoring is juxtaposed with the bright parts and application of sequins.